Carmelo's On A Billboard

When Carmelo Anthony signed with the New York Knicks, many believed that his opportunities to gain endorsement income would increase greatly with his new team; and they were right.

Carmelo has recently signed an endorsement deal with Boost Mobile, who will focus their marketing mainly in the Big Apple, beginning with a 128-foot tall billboard of Carmelo on 33rd and Ninth Ave. When his son Kiyan first saw the ad, he reportedly said:

“Daddy, you’re taller than the building.”

This isn’t Carmelo’s first time at a big time ad; his Brand Jordan billboard is on 34th and Seventh Ave., not too far from his current Boost Mobile feature. Carmelo says:

“It was crazy for me to see the Jordan one. It was right there in the middle of everything. Then to see this one, I can’t really put it into words.”

Check out more pics of Carmelo and Lala with their cutie son Kiyan below: